About Boardmans

Trust Boardmans, your home specialist store, to help you create an impression that lasts. Celebrate your world and get your home ready for any occasion with the best in kitchen, bedroom and bathroom brands. Visit our stores or new online store www.boardmans.co.za for the hottest seasonal trends, the widest range of international brands and great value.

Boardmans was born in 1982 as South Africa’s original homestore and was acquired in 2004 by Edcon. It has continued to evolve and boasts an impressive range of tabletop, kitchenware and home décor offering including both new and exciting brands as well as those known and trusted over many years by customers.

With 34 stores nationwide Boardmans’ customers can use any Edcon company credit as well as enjoy the benefits of the Thank U loyalty program.
Go to www.boardmans.co.za for more information.

About Edcon

Edcon is South Africa’s largest non-food retailer, with a market share of the South African clothing and footwear (C&F) market nearly twice that of its nearest competitor, trading through a range of retail formats. The Group has grown from opening its first store in 1929, to trading in 1403 stores (as at 29 March 2014) in South Africa, Botswana, Mozambique, Namibia, Swaziland, Lesotho, Zambia and Zimbabwe. Edcon has been recognised in national surveys as one of the top companies to work for in South Africa and continues to make significant progress in its equity and transformation goals.

Our retail businesses are structured under three divisions: Edgars division, including Edgars, Boardmans, Edgars Active, Edgars Shoe Gallery, Red Square and the Group’s mono-branded stores such as Topshop Topman, Tom Tailor, Dune, Lucky, T.M. Lewin, Lipsy, Salsa, River Island, GEOX, One Green Elephant, Doc Martins, Vince Camuto, Jessica Simpson, CR7, Inglot, La Senza and Accessorize whose products, are also available through Edgars stores, serves principally middle and upper income markets; Discount division including Jet, JetMart and Legit, serves principally middle to lower income markets; and CNA, the Group’s stationery, books, games, movies, music, hi-tech electronics and mobile retailer. The Edcon Credit and financial services division provides credit and insurance products to the Group’s customers.

With the launch of its “Thank U” loyalty programme, Edcon now has the largest retail customer database in South Africa with more than 11 million customers, which enables it to provide customers with relevant offers across its suite of retail and financial services products; this programme includes all mono-branded stores in South Africa.

For more information, please visit the Edcon website: www.edcon.co.za